Soul Oyster & Etc. Blog

Services: Keyword Research

Targeting the right keyword phrases is essential to properly marketing your Web site. A high ranking on search engines is pointless if you're not showing up for the right keywords. Phrases of 3 words or more are also becoming a more common way for people to search. So it's not only important for you to find the right keywords, but also the most popular phrases.

For instance, if I wanted to browse my local real estate agents, typing in Real Estate in Google gives me the following results:

REALTOR.com: Real estate listings & homes for sale
Yahoo! Real Estate
International Real Estate Digest (IRED)
The Real Estate Library - An educational site offering, articles ...

By simply adding the phrase Portsmouth NH to my query, I get the results I'm looking for. I can now browse my local agents because I offered a more detailed description of what I was looking for to the search engine.

At the time this was written, Google had 3,083,324,652 pages indexed. Unless you have a completely unique business and there is no one else in the world that can be described by your main keywords, that's a lot of competition.

We do extensive research on the best keyword phrases that target your business and will drive the most traffic to your site. We then optimize your site and populate your individual pages to contain those keywords so your Web site will rank as high as possible on the popular search engines.