Soul Oyster & Etc. Blog

Services: Link Partnership Development

A key component in getting good ranking results for your web site is generating incoming links from related, quality web sites. Many search engines including Google and MSN factor the number of and quality of incoming links to your site, which is why many sites today participate in link exchanges and compile link directories for their sites.

To rank highly in the search engines, you have to develop a reputation for your site. If you have incoming links from websites that generate high amounts of traffic per day and from sites or pages with themes directly related to your industry, search engines recognize that as a quality incoming link, giving it more value as a vote for your site's good reputation as an important source for information in that industry.

The way Google indexes your website is by following links from other sites to yours, or "spidering". Once at the linked page within your site, it then looks for other links to follow which, if properly optimized, can lead it to index every page in your site. Multiple links from outside sources give the search engine spiders and site visitors more paths to directly find your web site.

A key component of Soul Oyster's marketing services includes the development of a Resources Directory to participate in link exchanges, which also offers an interesting resource and benefits your site visitors. Each month we research quality web sites related to your industry to participate in exchanges with, driving up your incoming traffic and your ranking results in the search engines.

We research sites that comply with Google's Quality Guidelines, which includes: "Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or 'bad neighborhoods' on the web as your own ranking may be affected adversely by those links." Many "Link Farms", FFA Link Directories or pages that participate in link stuffing and offer no real content or value fall under this category. Read more in this article featured on NetMechanic.com entitled Link Farms Grow Spam.

Contact us for more information on how you can benefit from our services.