Soul Oyster & Etc. Blog

Services: Search Engine Optimization

Search Engine Optimization is an involved and constantly changing process. Search Engines continuously change the rules by occasionally changing their ranking algorithm, dramatically effecting your ranking results so you could rank at #1 one day, and #100 the next. New search engines and directories are constantly being developed, introduced, merged with others, and fading away.

The first step in a successful marketing campaign is targeting your keyword phrases and optimizing your Web site with them. This is done with Meta Tags, Title Tags, utilizing Alt attributes in image tags, keyword phrases in your web content, and other techniques that make your site "Search Engine Friendly" and easy for search engine spiders to read.

Is it worth it to "Submit your Website to 100,000 Search Engines!"?

Beware of false claims and techniques that seem to good to be true. One in particular is of submitting your site to thousands of search engines. If a list of these sites are available, look through and see how many are unoperational. How many of these search engines are in foreign language speaking countries? How many look like they're even used? There are only a handlful of search engines in the world that matter to be listed in and many of those can penalize your site for the automated submission technique these claimants use.

These automated submission programs that "submit your website to 100,000 search engines!" are frowned upon by Google and are in direct violation of Google's Quality Guidelines, which state: "Don't use unauthorized computer programs to submit pages. Such programs consume computing resources and violate our terms of service."

Repeated submissions to search engines every month are not even neccessary and can take 1-3 months to complete. The way Google indexes your website is by following links from other sites to yours, or "spidering". Once at the linked page within your site, it then looks for other links to follow which, if properly optimized, can lead it to index every page in your site. The preferred method of manual submission (as opposed to automated) is only recommended for new sites with no or few incoming links.

Soul Oyster Web Studios keeps on top of the existing and emerging techniques required to successfully market and optimize your Web site. We embrace change, knowing the internet is a continuously evolving media, and that there are no limits to where it can go or what direction it can go in. Contact us for more information on how you can benefit from our services.

View some of our Internet Marketing Clients & Case Studies.

• Outsource SEO vs In-house SEO by Jeff Beale
  SEO is becoming increasingly important to all who look to do business and use the Internet as a marketing tool. It is the path in which your market finds your offering. It has become almost a necessity for businesses to incorporate SEO in to their marketing plan. Many companies struggle with the decision on whether to hire a firm or conduct their SEO in-house.

• What Does It Take To Succeed Online? by Kay King
  The one basic you need to succeed in an online business is simply the decision... to... do.... it. Not to "try"....not to "see how it goes"....Almost anyone can be successful online....yet the vast majority of those who start an online business....or an affiliate reselling program....or a multi-level marketing company.....fail. They fail for two reasons...because they never get started....or because they quit.

• Realistic SEO Expectations by Jill Whalen
  Those who've been in the SEO biz for a number of years know how much more competitive it is these days as compared to a few years ago. The number of webpages indexed by search engines has doubled, tripled, and quadrupled in past years. On top of that, a good portion of site owners and webmasters know just enough SEO to be dangerous. In the golden age of SEO, the vast majority of websites hadn't given a thought to the search engines, and when they did, it was only to place some keywords in their Meta tags. (Which, incidentally, didn't help then either.) Those were the days when anyone who knew even the slightest bit about SEO could easily rank highly in all the major search engines, with very little effort. Even competitive areas were doable with just a little more work than their non-competitive counterparts.

• Is Your Site Optimised? by Richard D S Hill
  Organisations need to optimise their search engine marketing (organic listings, general advertising and pay per click) to acquire more customers or members, sell more online and for many other reasons. There are nearly 1 billion people with Internet access. Almost 550 million searches are conducted worldwide on the Internet every day. A searcher is proactively requesting information. They are already looking for what you offer. They are a live prospect.

• An SEO Glossary - Common SEO Terms Defined - by Glenn Murray
  Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the fact that it's such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson. This glossary seeks to remedy that situation, explaining specialist SEO terms in plain English...

• Your Guide to Top Search Engine Rankings by Trent Brownrigg
  Does it seem like no matter what you do your website just won't climb up in the search engine rankings? If so, your web site may not be optimized well enough for the search engines to increase your rankings. There are some very important factors that determine where web sites are ranked. These factors are referred to as Search Engine Optimization (SEO) techniques and they can make all the difference in your site's rankings.

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