Services: Search Engine Optimization

Search Engine Optimization is an involved and constantly changing process. Search Engines continuously change the rules by occasionally changing their ranking algorithm, dramatically effecting your ranking results so you could rank at #1 one day, and #100 the next. New search engines and directories are constantly being developed, introduced, merged with others, and fading away.

The first step in a successful marketing campaign is targeting your keyword phrases and optimizing your Web site with them. This is done with Meta Tags, Title Tags, utilizing Alt attributes in image tags, keyword phrases in your web content, and other techniques that make your site "Search Engine Friendly" and easy for search engine spiders to read.

Is it worth it to "Submit your Website to 100,000 Search Engines!"?

Beware of false claims and techniques that seem to good to be true. One in particular is of submitting your site to thousands of search engines. If a list of these sites are available, look through and see how many are unoperational. How many of these search engines are in foreign language speaking countries? How many look like they're even used? There are only a handlful of search engines in the world that matter to be listed in and many of those can penalize your site for the automated submission technique these claimants use.

These automated submission programs that "submit your website to 100,000 search engines!" are frowned upon by Google and are in direct violation of Google's Quality Guidelines, which state: "Don't use unauthorized computer programs to submit pages. Such programs consume computing resources and violate our terms of service."

Repeated submissions to search engines every month are not even neccessary and can take 1-3 months to complete. The way Google indexes your website is by following links from other sites to yours, or "spidering". Once at the linked page within your site, it then looks for other links to follow which, if properly optimized, can lead it to index every page in your site. The preferred method of manual submission (as opposed to automated) is only recommended for new sites with no or few incoming links.

Soul Oyster Web Studios keeps on top of the existing and emerging techniques required to successfully market and optimize your Web site. We embrace change, knowing the internet is a continuously evolving media, and that there are no limits to where it can go or what direction it can go in. Contact us for more information on how you can benefit from our services.

View some of our Internet Marketing Clients & Case Studies.

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